In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is?
Correct answer: C. evaluation of alternatives
- A. need recognition
- B. information search
- C. evaluation of alternatives
- D. both b and c
Explanation
Evaluation of alternatives is the stage in which consumers compare competing brands or products against criteria such as price, quality and features. Information search comes earlier and supplies the information used in this comparison.
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