The concept of product mix which refers to wide range of product lines carried by the company is classified as __________?
Correct answer: A. width of product mix
- A. width of product mix
- B. length of product mix
- C. depth of product mix
- D. consistency of product mix
Explanation
Product-mix width is the number of different product lines carried by a company. Length counts the total items in all lines, while depth counts variants within a line.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The concept which refers how much the process of order placement is easy is classified as __________?
The activities carry by the company to design and produce a differentiated container for particular product is classified as __________?
In the product hierarchy, the product classes that help in satisfying core needs are considered as ___________?
The degree in which manufactured units are identical and meet the specification given by customers is classified as ____________?
The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?
The total number of product items included in the product mix is classified as ______