The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?
Correct answer: A. product mix pricing
- A. product mix pricing
- B. line stretching pricing
- C. line filling pricing
- D. line deepening pricing
Explanation
These are product mix pricing methods because they set prices for related products and the overall product offering, including options, complements, bundles, and by-products. The other choices describe ways of modifying a product line rather than pricing the mix.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The degree in which manufactured units are identical and meet the specification given by customers is classified as ____________?
The concept of product mix which refers to wide range of product lines carried by the company is classified as __________?
The concept which refers how much the process of order placement is easy is classified as __________?
The total number of product items included in the product mix is classified as ______
In third level of customer value hierarchy, the marketer creates the basic products into ___________?
The long lasting products that facilitate the development of the finished product is classified as ___________?