Statement I: The website's traffic spiked overnight. Statement II: The company's advertisement went viral.
Correct answer: B. II is the cause and I is its effect
- A. I is the cause and II is its effect
- B. II is the cause and I is its effect
- C. Both are effects of a common cause
- D. Both are unrelated
Explanation
The correct answer is Option B: 'II is the cause and I is its effect'. When an advertisement goes viral, it typically results in a significant increase in website traffic as more people are drawn to visit the site. Hence, the viral advertisement (Statement II) directly causes the spike in website traffic (Statement I). Option A is incorrect because it reverses the causal sequence, which does not make logical sense. Option C is incorrect because it assumes an external factor influencing both statements, which isn't indicated. Option D is incorrect as it denies the plausible relationship between a viral event and increased web traffic.
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About Cause and Effect
Cause and effect questions examine whether one event produces another, whether both arise from a common factor, or whether their connection is only coincidental. They involve identifying preceding and resulting events, separating correlation from causation, and judging whether the stated evidence supports a direct, possible or unlikely relationship.
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