Research by Fishbein and Ajzen has indicated that in order to demonstrate strong links between attitudes and behaviours, an assessment of several behaviours relevent to the attitude being measured is necessary.This type of assessment is referred to as the:
Correct answer: A. Multiple-act criterion
- A. Multiple-act criterion
- B. Multi-behaviour criterion
- C. Multi-attitude assessment
- D. Attitude-behaviour consistency
- E. None of the above
Explanation
The multiple-act criterion measures several relevant behaviours rather than relying on one isolated act. Aggregating behaviours gives a more reliable test of the attitude-behaviour relationship.
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