According to McGuire's(1969) information-processing approach to persuasion, a message will elicit the desired behaviour only if it succeeded at six stages. But which of the options below is NOT one of these stages?
Correct answer: D. Fielding stage
- A. Attention stage
- B. Retention stage
- C. Yielding stage
- D. Fielding stage
Explanation
McGuire’s persuasion sequence includes exposure, attention, comprehension, yielding, retention, and behaviour. “Fielding” is not one of these stages.
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