Asked in a 1969 paperModerate

According to McGuire's(1969) information-processing approach to persuasion, a message will elicit the desired behaviour only if it succeeded at six stages. But which of the options below is NOT one of these stages?

Correct answer: D. Fielding stage

  • A. Attention stage
  • B. Retention stage
  • C. Yielding stage
  • D. Fielding stage

Explanation

McGuire’s persuasion sequence includes exposure, attention, comprehension, yielding, retention, and behaviour. “Fielding” is not one of these stages.

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