According to research by Petty, Cacioppo and colleagues, people will process messages most carefully, and rely less on simple cues, when what is true about the message?
Correct answer: B. Message is high in personal relevance
- A. Message is memorable
- B. Message is high in personal relevance
- C. Message is humorous
- D. Message is low in personal relevance
- E. Message is not given by an expert source
Explanation
High personal relevance motivates people to think carefully about the arguments, producing central-route processing in the elaboration likelihood model. When involvement is low, people rely more on cues such as humour or source expertise.
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