Each salesperson is assigned to an exclusive area in which to sell the company's full line of products or services in which type of salesforce structure ?

Correct answer: A. Territorial sales force

  • A. Territorial sales force
  • B. Product sales force
  • C. Customer sales force
  • D. Hybrid sales force

Explanation

A territorial sales force assigns each salesperson an exclusive geographic area and usually responsibility for the firm's full product line there. Product and customer structures divide sales responsibility by product or customer type instead.

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Individual consumers, firms and markets are examined through demand and supply, elasticity, consumer choice, production, costs, revenue and the determination of prices and output. The topic also covers market structures such as perfect competition, monopoly and oligopoly, plus market failure, externalities and the distinction between microeconomic decisions and economy-wide outcomes.

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