One of the most promising developments in multivariable segmentation is called ____ where a host of demographic and socioeconomic factors are used ?
Correct answer: D. geodemographic segmentation
- A. terragraphic segmentation
- B. fermagraphic segmentation
- C. geothermy segmentation
- D. geodemographic segmentation
Explanation
Geodemographic segmentation combines geographic information with demographic and socioeconomic data to identify groups of consumers. The other terms are not standard segmentation concepts.
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Individual consumers, firms and markets are examined through demand and supply, elasticity, consumer choice, production, costs, revenue and the determination of prices and output. The topic also covers market structures such as perfect competition, monopoly and oligopoly, plus market failure, externalities and the distinction between microeconomic decisions and economy-wide outcomes.
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