The goal of the marketing logistics system should be to provide ?
Correct answer: B. A targeted level of customer service at the least cost
- A. A targeted level of promotional support
- B. A targeted level of customer service at the least cost
- C. A targeted level of transportation expense ratio
- D. A targeted level of field support
Explanation
Marketing logistics aims to deliver the customer service level the firm targets while keeping total logistics costs as low as possible. Minimising one expense alone could reduce delivery performance and customer satisfaction.
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Individual consumers, firms and markets are examined through demand and supply, elasticity, consumer choice, production, costs, revenue and the determination of prices and output. The topic also covers market structures such as perfect competition, monopoly and oligopoly, plus market failure, externalities and the distinction between microeconomic decisions and economy-wide outcomes.
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