According to customers, the trend to screen out most of the information from advertisement they are exposed to from the is classified as?
Correct answer: A. selective attention
- A. selective attention
- B. selective distortion
- C. selective retention
- D. all of above
Explanation
Selective attention is the process of screening out most stimuli and noticing only a small portion of advertising messages. Selective distortion changes the meaning of noticed information, while selective retention concerns what is remembered.
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