The 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of?
Correct answer: C. psychographic segmentation
- A. geographic segmentation
- B. income segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation
Seeking an elegant holiday ambiance reflects lifestyle, values, and preferences rather than location, income, or usage frequency. These psychological and lifestyle characteristics form psychographic segmentation.
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