A customer relationship management system mainly helps an organization to:
Correct answer: A. Manage interactions with current and potential customers
- A. Manage interactions with current and potential customers
- B. Control the physical movement of factory materials
- C. Compile national tax legislation
- D. Replace all accounting controls
Explanation
A CRM system stores and analyzes customer-related information, including contacts, sales opportunities, and service requests. Managing factory materials is more closely associated with supply chain management.
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About Business Communication and Information Systems
Business communication covers the sender, message, medium, receiver and feedback, together with formal and informal channels, written and oral reports, nonverbal signals and barriers such as language, noise and poor listening. Information systems explain how data becomes useful information through transaction processing, management reporting and decision-support systems.
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