Moderate

A company claimed 99% customer satisfaction. What would a critical thinker question first?

Correct answer: A. How was the data collected?

  • A. How was the data collected?
  • B. Are the products colorful?
  • C. Who designed the logo?
  • D. What is the price?

Explanation

The correct answer is Option A: 'How was the data collected?'. A critical thinker should first question the methodology used to gather the data supporting the company's claim of 99% customer satisfaction. This includes questioning the sample size, sampling method, and potential biases in data collection. Options B, C, and D do not address the credibility of the claim. Option B focuses on an irrelevant attribute of the product, Option C on an unrelated aspect of branding, and Option D on price, which does not directly verify the satisfaction data.

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Critical thinking examines how conclusions follow from evidence, including claims, assumptions, arguments, inferences and relevant facts. Questions ask you to identify hidden assumptions, distinguish strong from weak evidence, assess cause and effect, recognise common reasoning errors, and decide which statement strengthens or weakens an argument.

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