Moderate

Whose theory of 'cognitive dissonance' received acclaim in the '60's?

Correct answer: A. Festinger

  • A. Festinger
  • B. Taylor
  • C. Jensen
  • D. Lorenz

Explanation

Leon Festinger proposed cognitive dissonance theory, which explains the discomfort produced by inconsistency between beliefs, attitudes, and behavior. The theory became especially influential during the 1950s and 1960s.

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