Whose theory of 'cognitive dissonance' received acclaim in the '60's?
Correct answer: A. Festinger
- A. Festinger
- B. Taylor
- C. Jensen
- D. Lorenz
Explanation
Leon Festinger proposed cognitive dissonance theory, which explains the discomfort produced by inconsistency between beliefs, attitudes, and behavior. The theory became especially influential during the 1950s and 1960s.
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