Which sampling procedure we prefer if population is heterogenous?

Correct answer: B. Stratified sampling

  • A. Cluster sampling
  • B. Stratified sampling
  • C. Simple random sampling
  • D. None of theseMarketing

Explanation

Stratified sampling is preferred for a heterogeneous population because it divides the population into relatively homogeneous strata and samples from each one. This improves representation of important subgroups.

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