When the company has a single product line, it is said to be a part of?
Correct answer: A. concentration strategy
- A. concentration strategy
- B. market penetration
- C. product development
- D. both a & b
Explanation
A single product line reflects concentration on one business or product area. Market penetration is narrower, referring to selling an existing product more effectively in an existing market.
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About Principles of Management
Management principles explain how organisations set objectives and coordinate people and resources to achieve them. Coverage includes planning, organising, staffing, directing, coordinating and controlling, along with authority, responsibility, delegation, span of control and the levels of management. These functions are related but not interchangeable, especially planning and controlling.
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