When individuals notice inconsistency between their own behaviour and attitude, they are said to be experiencing:
Correct answer: B. Cognitive dissonance
- A. Psychological reactance
- B. Cognitive dissonance
- C. Behaviour differential
- D. Behavioural inconsistency
Explanation
Cognitive dissonance is the uncomfortable mental tension produced when a person’s behaviour conflicts with their attitude or beliefs. People often reduce it by changing the attitude, changing the behaviour, or rationalising the inconsistency.
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