Experiments based on cognitive dissonance theory have examined the relationship between behavioural compliance and attitude change. Which one of the following conclusions can be drawn from these experiments?
Correct answer: B. The lesser the inducement for compliance, the more the attitude change
- A. Behavioural compliance never leads to attitude change
- B. The lesser the inducement for compliance, the more the attitude change
- C. The greater the inducement for compliance the more the attitude change
- D. Behavioural compliance always leads to attitude change
Explanation
When people freely comply for only a small external inducement, insufficient justification creates greater cognitive dissonance, encouraging stronger private attitude change. A large reward provides an alternative explanation for the behaviour, so less attitude change is needed.
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