When an organisation groups its activities around the different types of buyers it serves, it uses:
Correct answer: B. Customer departmentalisation
- A. Process departmentalisation
- B. Customer departmentalisation
- C. Product departmentalisation
- D. Functional departmentalisation
Explanation
Customer departmentalisation creates units to meet the needs of distinct customer groups, such as corporate and retail buyers. Product departmentalisation instead groups activities around separate products or services.
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About Organisational Structure and Management
Organisational structure explains how authority, responsibility, communication and tasks are arranged through functional, divisional, matrix and flat designs. Management covers planning, organising, staffing, directing and controlling, alongside delegation, span of control, centralisation, decentralisation and coordination.
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