When an organisation groups its activities around the different types of buyers it serves, it uses:

Correct answer: B. Customer departmentalisation

  • A. Process departmentalisation
  • B. Customer departmentalisation
  • C. Product departmentalisation
  • D. Functional departmentalisation

Explanation

Customer departmentalisation creates units to meet the needs of distinct customer groups, such as corporate and retail buyers. Product departmentalisation instead groups activities around separate products or services.

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