What is the theory called the suggests that tension exists when individuals hold incompatible thoughts?
Correct answer: A. Dissonance theory
- A. Dissonance theory
- B. Equity theory
- C. Comparison theory
- D. Incompatibility theory
Explanation
Cognitive dissonance theory explains the uncomfortable tension produced by holding incompatible thoughts, beliefs, or attitudes. Equity theory concerns fairness, not inconsistency between cognitions.
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