The technique which is not included in co-branding is _________?
Correct answer: B. wholesale co-branding
- A. retail co-branding
- B. wholesale co-branding
- C. joint-venture co-branding
- D. multiple-sponsor co-branding
Explanation
Recognised co-branding forms include retail, joint-venture, and multiple-sponsor co-branding; wholesale co-branding is not a standard category in this classification. Wholesale is a distribution function, not the usual co-branding format listed here.
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