The goods that are frequently and immediately bought by consumer's are classified as ___________?
Correct answer: C. convenience goods
- A. unsought goods
- B. specialty goods
- C. convenience goods
- D. shopping goods
Explanation
Convenience goods are bought frequently, quickly, and with minimal comparison or effort, such as routine grocery items. Shopping goods require comparison, specialty goods involve strong preference, and unsought goods are not normally sought out.
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