The step of creating storyboard of each segment for testing the profitability of each segment is classified as __________?
Correct answer: A. acid test
- A. acid test
- B. profitability test
- C. product positioning strategy
- D. segment attractiveness
Explanation
An acid test is a practical screening step used to check whether a market segment can generate sufficient profit, often by examining how the segment would respond in practice. Segment attractiveness is a broader evaluation of factors such as size, growth and competition.
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