The process of creating 'Value Proposition' is considered as __________?
Correct answer: B. segment positioning
- A. segment profitability
- B. segment positioning
- C. acid test segments
- D. marketing mix
Explanation
Segment positioning creates the value proposition by defining how an offering should be perceived relative to competitors for a selected segment. Segment profitability evaluates financial attractiveness, while the marketing mix implements the positioning.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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