The process of creating 'Value Proposition' is considered as __________?
Correct answer: D. segment positioning
- A. segment profitability
- B. marketing mix
- C. acid test segments
- D. segment positioning
Explanation
Segment positioning creates the value proposition by defining how an offering should be perceived relative to competitors for a selected segment. Segment profitability evaluates financial attractiveness, while the marketing mix implements the positioning.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? [email protected]
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Discussion
Stuck on an option, or know a faster way to get there? Ask or explain it here.
No comments yet. Be the first to explain this one.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The potential and attractive target market are classified as __________?
The passive people who are very concerned about their favorite brands are considered as _________?
The people who don't have to spend much on products are considered as ________?
The group of people who are self-sufficient and down-to-earth are considered as _________?
The step of creating storyboard of each segment for testing the profitability of each segment is classified as __________?
The group of people with traditional values and like to buy brands they have already heard is classified as _________?