The special technique of co-branding which builds the brand equity for components or materials containing different branded products is classified as ___________?
Correct answer: C. ingredient branding
- A. mix branding
- B. optional branding
- C. ingredient branding
- D. line fill branding
Explanation
Ingredient branding gives a component or material its own brand identity inside another finished product, such as Intel Inside in computers. This differs from ordinary co-branding between two finished-product brands.
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