The series of procedures in which customer is focused, help to assess brand's health and leverage equity are classified as _________?
Correct answer: D. brand audit
- A. brand evaluation
- B. brand tracking
- C. brand valuation
- D. brand audit
Explanation
A brand audit is a structured, customer-focused examination of a brand's current health, sources of equity and opportunities for improvement. Brand tracking is ongoing measurement of changes in brand performance over time.
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