The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as _________?
Correct answer: A. retention
- A. retention
- B. acquisition
- C. add-on spending
- D. visualization
Explanation
Retention is a customer-lifetime-value dimension because retention spending and the probability of retaining customers directly affect the length and profitability of the relationship. Acquisition and add-on spending represent separate CLV components.
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