The market which is divided on the basis of 'income scale and family size of customers' is an example of?
Correct answer: B. demographic segmentation
- A. geographic segmentation
- B. demographic segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation
Income and family size are demographic variables because they describe measurable characteristics of a population. Geographic segmentation concerns location, whereas psychographic and behavioral segmentation concern lifestyles, attitudes, and responses.
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