A company's microenvironment, the 'citizen-action publics' consists of?
Correct answer: A. minority groups
- A. minority groups
- B. stockholders
- C. Community organizations
- D. both b and c
Explanation
Citizen-action publics include groups that seek to influence a company's actions, such as minority, environmental, and consumerist groups. Stockholders are financial publics, while community organizations are local publics.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The 'value proposition' is called brands?
A company's microenvironment, the 'local publics' consists of?
For marketing success, it is required to build relationships with?
The market which is divided on the basis of 'income scale and family size of customers' is an example of?
The set of distinctive and basic modes of expression is called?
The sales in maturity stage of product life cycle are recorded as?