The market segmentation based on customers seeking brands that deliver benefits is example of
Correct answer: D. benefit segmentation
- A. geographic segmentation
- B. income segmentation
- C. psychographic segmentation
- D. benefit segmentation
Explanation
Benefit segmentation groups customers according to the benefits they seek from a product or brand, such as convenience, economy, or prestige. Geographic, income, and psychographic segmentation use location, earnings, and lifestyle or personality respectively.
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