Considering competitive positions, the firm who wants to hold market share in its industry without rocking boat is classified as?
Correct answer: C. market follower
- A. market challenger
- B. market leader
- C. market follower
- D. market niche
Explanation
A market follower seeks to maintain its share and position without aggressively challenging the leader or disturbing the market. A challenger actively attacks competitors, while a niche firm concentrates on a small specialised segment.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The strategies in which position of company on the best possible strategic advantage against competitors are classified as?
The integrated system which consists of consumer needs analysis, identifying alternatives, setting objectives and evaluating alternatives is classified as?
The Company who follows balanced approach to both competitors and customers while designing its strategies is classified as?
According to four Ps of marketing, the inventory and logistics services are classified as?
The market segmentation based on customers seeking brands that deliver benefits is example of
In marketing channels, the conflict occurs at different levels of same marketing channel is classified as?