Moderate

The elaboration likelihood model of attitude change suggests that:

Correct answer: B. the central route results in more enduring attitude change

  • A. the peripheral route results in more enduring attitude change
  • B. the central route results in more enduring attitude change
  • C. only the central route to persuasion can be effective
  • D. only the peripheral route to persuasion can be effective

Explanation

The central route involves careful thinking about the quality of arguments, so the resulting attitude change is usually stronger and more enduring. Peripheral persuasion relies on cues such as attractiveness or credibility and is generally less lasting.

Last updated

Practise Social Psychology

289 free Social Psychology MCQs from Psychology, each with the correct answer and an explanation. Unlimited attempts, no account needed.

Exams that ask Psychology questions like this

Psychology is on this paper prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for it.

Related questions