The elaboration likelihood model of attitude change suggests that:
Correct answer: B. the central route results in more enduring attitude change
- A. the peripheral route results in more enduring attitude change
- B. the central route results in more enduring attitude change
- C. only the central route to persuasion can be effective
- D. only the peripheral route to persuasion can be effective
Explanation
The central route involves careful thinking about the quality of arguments, so the resulting attitude change is usually stronger and more enduring. Peripheral persuasion relies on cues such as attractiveness or credibility and is generally less lasting.
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