Cognitive dissonance theory predicts than after people engage in counter attitudinal behavior, they will _________?

Correct answer: B. change their attitude to make it more consistent with the behavior

  • A. convince themselves they really didn't perform the behavior
  • B. change their attitude to make it more consistent with the behavior
  • C. change their attitude to make it less consistent with their behavior
  • D. do nothing

Explanation

Counter-attitudinal behavior creates inconsistency between what a person believes and does. To reduce this dissonance, the person may shift the attitude toward the behavior rather than deny that the behavior occurred.

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