The detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as?
Correct answer: B. product concept
- A. production phase
- B. product concept
- C. production screening
- D. raw-material screening
Explanation
A product concept is a detailed version of a product idea stated in meaningful consumer terms, explaining what the product will do for buyers. The other options describe neither this consumer-focused description nor a standard stage of concept development.
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