The customers in growth stage of life cycle of products are classified as?
Correct answer: B. early adopters
- A. innovators
- B. early adopters
- C. middle majority customers
- D. laggards
Explanation
Early adopters typically enter during the product's growth stage and help establish wider acceptance of the innovation. Innovators are associated with the introductory stage, while the majority and laggards adopt later.
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