Setting call objectives is done during which of the following stages of the selling process?
Correct answer: B. Preapproach
- A. Prospecting
- B. Preapproach
- C. Approach
- D. Handling objections
Explanation
During the preapproach, the salesperson studies the prospect and sets objectives for the sales call before making contact. Prospecting identifies prospects, while the approach is the initial contact itself.
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