Moderate

Because Ken is 6 6, people often mistakenly assume that he must be a member of his college's basketball team. The mistaken judgement best illustrates the impact of:

Correct answer: C. the representativeness heuristic

  • A. the availability heuristic
  • B. confirmation bias
  • C. the representativeness heuristic
  • D. the belief perseverance phenomenon

Explanation

Ken's height matches the stereotype of a basketball player, so people infer team membership from resemblance to a typical category member. This is the representativeness heuristic, not availability or confirmation bias.

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