An ability to determine the marketing strategy to affect customer mind-set is considered as _________?
Correct answer: B. program multiplier
- A. develop multiplier
- B. program multiplier
- C. market multiplier
- D. customer multiplier
Explanation
The program multiplier measures how effectively a marketing program changes the customer mindset, including awareness, associations, and loyalty. It is distinct from later multipliers that convert customer response into market or financial performance.
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