A ___________________ strategy seeks to achieve competitive advantages by allowing the business unit to make more profit than its competitors?
Correct answer: B. Cost leadership
- A. Focus
- B. Cost leadership
- C. Linkage
- D. Information leadership
Explanation
Cost leadership aims to operate at a lower cost than competitors, allowing the business to charge competitively while earning a higher margin. Focus targets a particular market segment rather than necessarily achieving the lowest overall cost.
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