Moderate

A ___________________ strategy seeks to achieve competitive advantages by allowing the business unit to make more profit than its competitors?

Correct answer: B. Cost leadership

  • A. Focus
  • B. Cost leadership
  • C. Linkage
  • D. Information leadership

Explanation

Cost leadership aims to operate at a lower cost than competitors, allowing the business to charge competitively while earning a higher margin. Focus targets a particular market segment rather than necessarily achieving the lowest overall cost.

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