Moderate

Which of the following is the psychological dimension that captures the purity and vividness of color?

Correct answer: A. Saturation

  • A. Saturation
  • B. Hue
  • C. Wavelength
  • D. Brightness

Explanation

Saturation describes the purity or vividness of a color: highly saturated colors look intense, while low-saturation colors look washed out or grayish. Hue identifies the color itself, and brightness refers to lightness.

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