Which of the following do we know to be true about the qualitative approach?
Correct answer: D. All of the above
- A. When researchers report and comment on behaviour, without attempting to quantify it, they are using a qualitative research method
- B. Qualitative methods can include coding, grouping and collecting observations
- C. The way people evaluate the friendliness of the people they meet, illustrates some features of a qualitative approach to psychological research
- D. All of the above
Explanation
Qualitative research examines meaning and behaviour without reducing everything to numerical scores, and may involve coding, grouping, and interpreting observations. Judging interpersonal friendliness illustrates the subjective, interpretive features of this approach, so all three statements apply.
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