When Armen first head the hit song "Gotta Love It" he wasn't at all sure he liked it. The more often he heard it played, however, the more he enjoyed it. Armen's reaction illustrates:
Correct answer: D. the mere exposure effect
- A. social facilitation
- B. the bystander effect
- C. the foot- in- the- door phenomenon
- D. the mere exposure effect
Explanation
The mere exposure effect is the tendency for repeated contact with a stimulus to increase liking, even when the first reaction is uncertain. The song becomes more familiar, and that familiarity improves Armen’s evaluation.
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