When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies ?
Correct answer: D. New brands
- A. Product extensions
- B. Line extensions
- C. Brand extensions
- D. New brands
Explanation
When existing brand names do not suit a new product category, the firm introduces a new brand. Product and line extensions use an existing brand for related products or variations within an existing category.
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