When a company agrees to promote product of other company it is classified as _________?
Correct answer: C. promotional alliances
- A. product alliance
- B. service alliances
- C. promotional alliances
- D. logistic alliances
Explanation
An agreement to promote another company's product is a promotional alliance because the cooperation focuses on advertising or sales promotion. A product alliance concerns the product itself, while a logistic alliance concerns distribution.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
When a firm offers logistical services for some other company's product, it is said to be _________?
The assessment of growth opportunities is the part of ____________?
The process of defining customer focuses on selling a product to existing market is called _________?
The process of defining the business, shaping its scope and repositioning the brand entity is the part of ___________?
The analysis of opportunities and threats include ___________?
In hypercompetitive economy, a company can win only by tuning the ____________?