Using a successful brand name to introduce additional items in a given product category under the same brand same (such as new flavors, forms, colors, added ingredients or package seizes) is called a(n)?
Correct answer: A. line extension
- A. line extension
- B. brand extension
- C. multibranding
- D. new brands
Explanation
A line extension uses an existing brand for new varieties within the same product category, such as new flavours, sizes, or colours. A brand extension instead carries the brand into a different product category.
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