Moderate

The term semiotics was introduced by______________?

Correct answer: A. Charles Sanders Pierce

  • A. Charles Sanders Pierce
  • B. Ferdinand de sauddure
  • C. Noam Chomsky
  • D. Edward Sapir

Explanation

Charles Sanders Peirce introduced the term semiotics for the general study of signs. Saussure developed the closely related concept of semiology, so his name is the usual tempting alternative.

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