Moderate

The term semiology was introduced by_____________?

Correct answer: B. Ferdinand de Saussure

  • A. Charles Sanders Pierce
  • B. Ferdinand de Saussure
  • C. Noam Chomsky
  • D. Edward Sapir

Explanation

Ferdinand de Saussure introduced the term semiology for the study of signs within social life. Charles Sanders Peirce developed the closely related term semiotics independently.

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