The systematic planning for new products and customer driven strategy must be created for?
Correct answer: D. all of above
- A. finding and growing products
- B. delivering superior value
- C. gaining customer lifetime value
- D. all of above
Explanation
New-product planning and customer-driven strategy aim to develop offerings, deliver superior customer value and strengthen customer lifetime value. These purposes make the combined option the best answer.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The Apple customers who keeps buying same brand in every purchase is an example of?
A company's internal environment considers?
The economies that offer great opportunities are classified as?
The 'idea generation' stage in new product development process does not include?
The Macro environment of any company or organization includes?
For marketing success, it is required to build relationships with?