The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
Correct answer: C. product line pricing
- A. by-product pricing
- B. optional-feature pricing
- C. product line pricing
- D. Two-part pricing
Explanation
Product line pricing sets prices for related products within a product line rather than treating each product as completely separate. By-product and optional-feature pricing address different product-mix decisions.
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